All Your Questions about Redirects Affecting SEO Answered

Redirects are the automatic response that users get, when they attempt to visit some web pages. You might have logged into some WordPress site, only to be redirected to a different one.

These cases occur when the original site is deleted temporarily or permanently, and the redirects are applied to another new site. This is a much better practice, than allowing the visitors to stumble into error 404 pages.

Redirects are important to retain the original organic traffic, and also retain the ranking of the web pages on SEO. WP 301 Redirects is a premium WordPress redirect plugin that solves the overlooked issues of SEO such as redirects and missing page errors. It intelligently redirects traffic from the 404 error pages, to the new sites which will recover the initial traffic, and make users’ experience more pleasant.

Following are some questions about redirects for SEO answered, in order to make things clear to you.

  • Are redirects bad for SEO?

In most cases, redirects are not bad for SEO in any possible way, but only if you place them in the correct place and ensure relevancy. If the redirects are not implemented properly, there could be a loss of Page Rank and traffic.

  • Why should I redirect a URL?

A redirected URL helps users reach the new WordPress page from the old one. If you don’t have a redirect URL, then users will land on the annoying error 404 pages and give up. They will then try finding the new sites for the information they are seeking. You need a backup strategy before deleting your original site. For bigger projects, you could change HTTP to HTTPS, change the URL paths, or move to a new domain.

  • What are 301 redirects – How are they different from 302 redirects?

A 301 redirect is used to permanently delete a URL, and move to a new destination. This tells the users and crawlers that the URL has changed and moved permanently. A 302 redirects a temporary redirect, and is used when the page is temporarily unavailable at the address, but will be back up again soon.

  • How to manage WordPress redirects easily?

WordPress redirects can be smoothly carried out by plugins such as WP 301 Redirects. The redirect manager can help set up a redirect tool. When you move the post to the trash, a message pops up giving two options whether to redirect to another URL, or show an error message.

  • What is a redirect checker?

A redirect checker determines if a certain URL is redirected to the path it is intended to follow. This can help you find bottlenecks where users and crawlers may get stuck.

  • Is it really necessary to migrate from HTTP to HTTPS?

It is better if you upgrade to HTTPS after redirecting, as it provides faster performance and higher security.


The questions above are frequently asked about redirects. The information provided could help you decide to use a redirect or learn more about it. You can find many more WP developer tools by visiting the WebFactory Ltd website.

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